Villa Marketing

Marketing of your Villa

How do you get your villa to stand out in a unique manner? Marketing your villa in a crowded tourism niche requires the power of multiple sites, using Online Travel Agents and 3rd Party Travel Agents. More than anything else, it requires a specialist.

Villa specialists don’t appear overnight. Marketing specialists often don’t understand the difference between a luxury villa and a resort or boutique hotel. Experience as the Reservations at the luxury Jetwing Villas and the Lighthouse hotel followed by 6 years of being the villa specialist in a Sri Lankan real estate firm give Colonial Villas in Sri Lanka an edge. We know what worked and what didn’t, why it worked, how much it cost and how to improve it in the current marketplace.

Regardless of whether we manage your villa or provide only your marketing; you will see an increase in your investment returns. The forgotten link in marketing, is often the cost:benefit ratio. Some villas need little online presence, others don’t even rate on major Online Travel Agencies (OTA) Other villas are filled almost exclusively from a well targeted Instagram marketing and brand creation program.

We should never forget the power of word of mouth. Our marketing services ensure your guest reviews and word of mouth are used to successfully fill your available nights. Guest reviews >

Platinum Marketing Package

  • Enhancement and positioning of your villa’s brand
  • Advertise on OTA
  • 3rd party travel agents
  • CVS on own site
  • CVS on Social Media
  • Blog
  • Guest Guidebook
  • Upselling on site
  • Marketing Budget
    • Establish a clear multi-level outcome or How marketing is measured
      • Marketing expenditure
      • Return on Advertising Investment in the short, medium and long term
      • Target audience niche, home location niche
      • Outcomes from all platforms
      • Organic traffic generation to website
      • Use of specific platforms
      • Consideration for staff leave and villa maintenance
    • Examine and report on past and present performance
    • Set monthly high season, shoulder season and off-season goals
    • Integrated approach across free and paid advertising
  • Monthly report includes
    • occupancy rate as a percentage,
    • average revenue and expense graph,
    • average expense and revenue per day,
    • per booking and
    • per guest.
  • Develop a Unique Marketing System for your villa including:
    • forward bookings,
    • past performance and
    • local influencing factors
    • Exclusive deal on international trade fair promotion with SLTD
    • Word of mouth sales generation
    • Special targeted online offers
    • Accommodation linked to travel packages
  • Quarterly Villa News Page covering
    • general local market trends
    • external factors,
    • global economic drivers,
    • seasonal fluctuations and
    • Sri Lankan events in the Tourist Sector

SELECT YOUR VILLA MARKETING

SILVER

PACKAGE

Enhancement and positioning of your villa’s brand
Advertise on OTA
3rd party travel agents
CVS on own site
CVS on SM
Blog
Guest Guidebook
Upselling on site
Marketing Budget
Establish a clear multi-level outcome or How marketing is measured
Marketing expenditure
Return on Advertising Investment in the short, medium and long term
Target audience niche, home location niche
Outcomes from all platforms
Organic traffic generation to website
Use of specific platforms
Consideration for staff leave and villa maintenance
Examine and report on past and present performance
Set monthly high season, shoulder season and off-season goals
Integrated approach across free and paid advertising
Monthly report includes
occupancy rate as a percentage,
average revenue and expense graph,
average expense and revenue per day,
per booking and
per guest.
Develop a Unique Marketing System for your villa including:
forward bookings,
past performance and
local influencing factors
Exclusive deal on international trade fair promotion with SL Tourist Board
Word of mouth sales generation
Special targeted online offers
Accommodation linked to travel packages
Quarterly Villa News Page covering
general local market trends
external factors,
global economic drivers,
seasonal fluctuations and
Sri Lankan events in the Tourist Sector

GOLD

PACKAGE

Enhancement and positioning of your villa’s brand
Advertise on OTA
3rd party travel agents
CVS on own site
CVS on SM
Blog
Guest Guidebook
Upselling on site
Marketing Budget
Establish a clear multi-level outcome or How marketing is measured
Marketing expenditure
Return on Advertising Investment in the short, medium and long term
Target audience niche, home location niche
Outcomes from all platforms
Organic traffic generation to website
Use of specific platforms
Consideration for staff leave and villa maintenance
Examine and report on past and present performance
Set monthly high season, shoulder season and off-season goals
Integrated approach across free and paid advertising
Monthly report includes
occupancy rate as a percentage,
average revenue and expense graph,
average expense and revenue per day,
per booking and
per guest.
Develop a Unique Marketing System for your villa including:
forward bookings,
past performance and
local influencing factors
Exclusive deal on international trade fair promotion with SL Tourist Board
Word of mouth sales generation
Special targeted online offers
Accommodation linked to travel packages
Quarterly Villa News Page covering
general local market trends
external factors,
global economic drivers,
seasonal fluctuations and
Sri Lankan events in the Tourist Sector

PLATINUM

PACKAGE

Enhancement and positioning of your villa’s brand
Advertise on OTA
3rd party travel agents
CVS on own site
CVS on SM
Blog
Guest Guidebook
Upselling on site
Marketing Budget
Establish a clear multi-level outcome or How marketing is measured
Marketing expenditure
Return on Advertising Investment in the short, medium and long term
Target audience niche, home location niche
Outcomes from all platforms
Organic traffic generation to website
Use of specific platforms
Consideration for staff leave and villa maintenance
Examine and report on past and present performance
Set monthly high season, shoulder season and off-season goals
Integrated approach across free and paid advertising
Monthly report includes
occupancy rate as a percentage,
average revenue and expense graph,
average expense and revenue per day,
per booking and
per guest.
Develop a Unique Marketing System for your villa including:
forward bookings,
past performance and
local influencing factors
Exclusive deal on international trade fair promotion with SL Tourist Board
Word of mouth sales generation
Special targeted online offers
Accommodation linked to travel packages
Quarterly Villa News Page covering
general local market trends
external factors,
global economic drivers,
seasonal fluctuations and
Sri Lankan events in the Tourist Sector

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